"we can do it " J. Howard miller

" we can do it''

by J. Howard Miller 

 May 29 1943 , 55.88cm x 43.18cm 

poster

This work was made produced by J. Howard Miller . Miller grew up during the WW2  and he was inspired by the works of Norman Rockwell. Miller used the passion and creative towards this poster "we can do it ". This poster was a propaganda in WW2 for the Westing house electrics , it was used to promote feminism 

The success of the war effort  depended on the women who took over the factors jobs. J. Howard Miller create this poster for the women efforts and for the changing of the changing perspective of women. "we can do it " changed the public message about women. J.Howard Miller  represent the symbol of female patriotism. 

This poster was a advertisement for women working in Westing house electrics  helping to build and or make war equipment, etc. The poster would be everywhere in the states of America. This poster was made in California , where J. Howard Miller made the poster.  

With her  pouted lips ,high cheek bones , sturdy eyed look and a saucy curl falling right from her polka dotted bandanna, showing off her arm to represent strong power toward women. Rosie the riveter is known for the most attentive war propaganda poster of WW2. Her expression made me feel like I can do anything. I feel like wearing the bandanna make this photo more dominant looking and the war uniform  make it more powerful. I guess that's what they wore in the factory .

The bright Yellow background show off the bright colours off the red and blue. I like it because its not dark and its show off in public eye. The uniform is a war factory shirt. The shading , to me helps with the message of dominant. The deep blue and light blue indicates the shadow, and the shadow helps with the arms too, because her arm looks more forewomen. She influence the women to stray strong in the factors for the men at war. 

Her emotion/expression is showing the tough side of  women. To me , this means if she was smiling and putting up her arm  it wouldn't  be as dominate looking and the poster would turn into "rejoicing delight women  helping the men poster" and the women wouldn't get the respect that they have now in 2018 than 1940s and wouldn't get the respect for the war efforts . I think this poster benefit women rights therefore its shows us women can do more than clean ,cook , looking after children etc.